Personal (2016) / Visual Identity, Logotype and Design Language

OPPO is a Chinese electronics company that entered the smartphone market in 2008. While it has since gained a reputation for producing high-tech phones with great build quality, its phones carry the stigma of being me-too devices that only mimic those of their bigger competitors without bringing anything new to the table.

This project was an exploration on how visual branding and design could affect a change in OPPO's brand perception - giving the company a unique voice and point of view that consumers could connect with on an emotional level.